The folks at PhotoShelter have released a 44-page PDF guide packed with marketing techniques and case studies of photographers who’ve been successful no only in their professional but in the market of selling their work. Whether you’re new to the game or have been at it and haven’t seen much growth in selling your prints, I found the guide very valuable and was honestly surprised that it’s actually free because I would have paid for it.
It’s an extensive read and here’s 2 passages that stuck out the most for me:
- Let’s say you know that 1 in 1,000 visitors to your website ends up buying a print. If you wanted to sell 10 prints per month, you’d need to drive 10,000 visitors to your website. If your website analytics indicate that you only have 400 visitors per month, you have a very specific course of action to take to ensure success: namely, drive more traffic to your website.
- Getting someone to visit your website is hard work. So don’t fall into the trap of only displaying images when you have fertile ground to consummate a sale.
This is the type of great stuff I keep in Dropbox for reference.