Aaron Frey, Soho

If someone had told me that photography was about humanity, about discovering people by using your skills, it would unquestionably changed my outlook about the craft a long time ago. In all honestly, photography is no different than a freshly opened Moleskine notebook. You do what you want with it and hopefully what you’ve amassed throughout the days, month or years has some significance to you or else why bother documenting it. In response to this new thinking, meeting new people will be my thang for 2013.

I confess to not being very well-versed with all the intricacies involved in distinguishing good coffee from bad but I must admit that I’m fascinated by the entire culture that exist around the beverage. Today I had the opportunity to meet up with Aaron to pick his brain about the industry and to my surprise, he happened to end up being an avid photographer as well.

Aaron is the person behind FRSHGRND - a site who’s mission is to make it easier for you to find good coffee. He started in Korea, moved to Sweden, and is now living in New York, hunting for the best, and sharing the journey with you. Aaron says, “When you taste great coffee, it’s the result of a chain of people doing their jobs with great skill and attention to detail. “ Awesome and intelligent guy. It’s always good to know people who literally hold vast knowledge about one particular thing. In this case, coffee.

If you’re as curious and interested to learn about coffee as I currently am, I highly recommend to use FRSHGRND as a starting point to your journey.