For most style obsessives, there is no environment or better stomping ground than Fashion Week in New York. It’s the one week where insiders, editors and trend-setters converge in one city to applaud fashion designer’s upcoming collection. This past Monday, I had both the surprising and startling opportunity to be in attendance at a show along with 20 other Instagrammers as part of the first ever runway show #NYFWinstameet in partnership with Mobile Media Lab as Tommy Hilfiger introduced his Women's Fall Collection (#TommyFall14), inspired by the great American outdoors.
Is the fashion world foreign to me? Absolutely. But I must admit, it was fascinating to see it all come together from a couple feet away. Representatives from the marketing and communications department provided us full backstage access as the finishing makeup touches were being applied, outfits were being laid out and we even viewed the show rehearsal before the throng of attendees took their seats.
As a whole, the people, the clothes, the music, the runway set in great American outdoors with faux snow and a backdrop of mountain ranges was all incredible but when it came to documenting it and instantly sharing it on Instagram with the iPhone, it all became challenging.
I relish on being the observer and watching stories unfold and love to capture it quietly but when you have the limitations of a device in conjunction with the firing of shutters rolling in from every direction with photographers operating high-end cameras and lenses the length of my 2-year old’s arm, the entire experience became overwhelming and electric and at that point one is left to utilize one's imagination to get the shot that’s a bit outside the box. At one point the speculation was made by a security personnel that I wasn’t allowed to be where I had situated myself but a simple flash of the unmistakable bright yellow press pass gave me the green light to move around freely.
Instagram has without question become a platform in which everyone has an opportunity to showcase their opinion and visual interpretations around an event or issue and coincidentally enough fashion is all about expressing yourself and so for Tommy to have embraced this understanding at one of his highly-profiled shows was incredible and I’m thankful to have been chosen to be part of it.