One of the biggest mistakes I feel I see a lot of photographer doing lately is this need to dedicate too much time in creating work they feel will hopefully appeal to everyone. I get it. In today’s market, you feel tempted to sell yourself to everyone but the reality is that learning how to objectively edit and curate your own work is super important. If you don’t curate, you’ll have people knocking at your door pitching you work that you’re not even remotely interested in but they’ll assume you are because what you’re sharing either on your site or Instagram gives the impression that you “photograph everything.” What you don’t share is just as important as what you do. Period.