The creative director for Bon Appetit, Alex Grossman, describing the use of an iPhone 7+ to photograph the cover and feature story for the magazine as they explored Oaxaca, Mexico.
“The iPhone lens is how we look at photography now. It changes the whole process and feel of a photo shoot, making it more intimate, less invasive, more nimble. We wanted to create something our readers would relate to.”
While there’s value in the ability to shoot with a higher end camera, there’s certainly something liberating about just photographing with your phone. I do it all the time, it's something I had the pleasure of doing when I visited Cuba last year, and while it's becoming more common for publications to take on this approach, this has probably been the first time I've seen a magazine release a video which documents the process. As photographers, we typically have this innate curiosity to get a brief look into the process of other creatives and this examination is no different.