SternRep is an LA based agency which represents one of my favorite commercial lifestyle photographers which is Jeff Stockwell. The other day while perusing their website, I became aware of their Instagram page in which founder Andrea Stern set up as a way for her to share industry insights, and for photographers to submit any questions they may have around the industry. Consider @asksternrep as repository of information to any inquiries you and I have both may have but rarely find the answer to it easily.
In addition to answered questions, there's equally a slew of helpful tips to guide us in this photographic journey all coming from someone who has more than 20 years experience in the industry.
Nuggets like these:
"You portfolio should not just be the jobs you have shot, it should be the jobs you want to shoot."- Instagram
"I have found that it is hard to rep a photographer who shoots just about everything vs a photographer who is known for one look." - Instagram
"Stay strong in your style. Don't compromise your voice to be everything to everyone or you will get lost in the mix." - Instagram