Ami Vitale’s advice for aspiring journalists and photographers on a recent interview for Proof Magazine. In photography, I’ve found that the most simplistic advice are among the most profound and yet somehow the most difficult to pull off. Does that make any sense? Off the top of my head I can’t recall “the best photography advice” I’ve ever received but if I had to lie about having gotten one, it would fall along the lines on what Ami pointed at. The more you surprise people with what you shoot the bigger the impact and higher the value.