Powered by Kickstarter, the Hipoflex is an accessory for the iPhone 4 to take pictures and record videos in a more natural position. It snaps onto the device in either portrait or landscape mode. You hear a lot of street photographers talk about “shooting from the hip” and this definitely makes it possible for capturing those candid moments.
2 things about: The name is absolutely weird and from what I can see on the video, the creators assume everyone carries their iPhone without a case. Perhaps it would have been better if they incorporated this concept into a custom case. For $20 bucks I wouldn’t mind giving it a try.