As a photographer, if your work is great people will eventually come across it but that doesn’t absolve you from spending a portion of your time propagating it on the web, especially if increasing your exposure and confidence is important to you.
Shooting for the fun and passion of creating photographs is one thing but to depend on those shoots to pay bills is something entirely different and a lot of it is dependent on how much you market yourself. Sometimes it can take years or it may not but I found this these marketing tips from Moo.com extremely crucial and relevant to how business is being done now. The observation that lingers with me is accepting that “social networks are the new referral system.”
By the way, I’m a Moo Business Card user myself already.