The Value in Your Photographs

For the most part, it’s fair to say that a lot of things in life are available for a cost and when you take into account your personal work, we find it difficult to place monetary worth on it because a fair cost is in the eye of the beholder.

Customers buy things they see both value and a fair price in and when it comes to photographs, there’s so many elements to take into account for you to at least be able to profit from them. Jack Hollingsworth interesting words on the intrinsic value of a photo is one I deeply admire:

I have always believed (and still do) that, ultimately, it’s the customer and not the photographer who determines a photograph’s value. A photograph, in and of itself, isn’t valuable or worthy just because a photographer claims it to be. That photograph becomes valuable and worthy only when it directly solves a customer’s problem. So on the one hand, it’s the customer who determines value.

It’s easy to get caught up in the idea of trying to monetize from something you love doing but it’s a complete perspective changer when you realize some people are willing to pay for it way before you put it up for sale and that’s because they see value in it.